Sell — the top-dollar marketing plan
Listing it is easy. Selling it for what it's worth is the job.
Four things decide what your house sells for. We run a documented plan on all four, and we report back every week so you always know where you stand.
How it's priced
The market sets the price, not the agent and not the seller.
How it shows
Buyers reject listings from the photos before anyone walks through.
How it's marketed
Where buyers actually look, not where it's convenient to post.
How we communicate
Feedback from every showing, and a written update every week.
The 5-5-5 pricing strategy
We pull five active, five pending, and five sold properties that genuinely compare to yours — same features, same amenities, same buyer. Combined with current market statistics, that gives a price the market will actually pay, not a number designed to win your listing.
Priced right sells faster and higher. Priced wrong, a house sits, goes stale, and ends up taking less than it would have on day one.
We make listings shine
Photography
Professional, high-impact, shot to sell.
Photo editing
Corrected, consistent, and ordered to tell a story.
Staging & repair
What to fix, what to skip, what to move out.
Virtual tours
3D walkthroughs and video for out-of-area buyers.
Where your buyer is actually looking
- Online, first. Nearly half of buyers find the home they purchase online. Your listing goes to Zillow, Realtor.com, Redfin, the major brokerage sites, and hundreds of syndicated portals.
- To the agents who sell. Roughly 30% of buyers found their home through an agent who sent it to them. We market to the agents who are actually writing contracts, not just the office next door.
- Classifieds and social. Facebook Marketplace, Craigslist, paid social — the channels most listings skip or do badly.
- Signage, open houses, networking. About one in five buyers still finds the home this way, and sign calls get answered here.
- Our buyer database. Thousands of Central Florida buyers already in our system, matched to your property the day it lists.
You will never wonder what's happening
Buyer feedback
What buyers said, unfiltered.
Agent feedback
We chase every showing agent until they answer.
Marketing feedback
Views, saves, and how the market is reacting.
Weekly reporting
A written update every week, in your inbox.
Want the whole plan?
The Seller's Guide
Free, no email needed to read it: pricing the property, the selling process end to end, the seven mistakes sellers make when hiring an agent, and what actually happens in the first two weeks on market.
Read the Seller's GuideWhat's your house worth?
We'll run the 5-5-5 comps on your property and send you a real number — not an automated estimate.
Got it.
We'll pull the comps and get back to you. Need it faster? Call or text (407) 305-6560.
The Seller's Guide
Everything we do to get a house priced, prepared and in front of the right buyers — and what we need from you while we do it. Read it straight through on the page. No download, no form.